Nike in the Martial Arts

Recently, with my kids getting involved in martial arts training at one of the Brownsville Karate Schools, I’ve noticed a new major player in the martial arts and it’s not any single person, but a brand…..Nike.

It’s funny because much of the sparring gear used by my kids and many other students from what I’ve seen at competitions carry an Adidas logo so my assumption would naturally be that Adidas is the primary sponsor for martial arts. However, I’ve seen nike make it’s way into the industry with some items such as training shoes and uniforms as well. Not as big an impact as Adidas but I think they are testing the waters at this point.

I think Nike making a push into the martial arts world is a relatively good push being that Adidas has dominated the industry with it’s products and more importantly, not to mention it’s prices. Hopefully, with the introduction of Nike and possibly other players to the sport, the pricing wars will begin and we will see a reduction in cost of apparel and equipment in the such martial sports like Taekwondo and Judo both of which are official Olympic sports.

It is surprising and now that I think about it, quite unusual that Nike and other sports brands like UnderArmor did not hop onto the martial arts bandwagon like Adidas has. I guess that would be the reason Adidas has dominated for so long.

But now with the increased popularity in mixed martial arts also known as MMA, Nike seems to have found it’s home in the martial side of sports. UFC, being the #1 MMA organizer, can be seen placing Nike logos all over the ring and on much of the brand attire they sell. But wait! Monster drinks and even the UFC are jumping on the branding wagon slowly pushing Nike aside.

So what does nike have to do to remain a player? My guess would be to stop sponsoring all those million dollar athletes who end up getting in trouble and getting dropped by Nike and focus on the low hanging fruit and see what come from that investment.

Your New Nikes Are Melting

With the summer heat in full blast mode across the country, people everywhere are feeling the full effects of oppressive heat particularly in the South Texas area, namely, Brownsville, TX. It has been so hot this year in South Texas that records have been broken almost daily. Because of this strong heat, people have been working their HVAC systems in overtime mode and unfortunately, many of these units fail working so hard. During times like these,  residents of Brownsville are turning to the internet and searching their new favorite term….”ac repair Brownsville Tx”. 

But we are generally let to believe that only people of the communities are in need a cooling down, what about non-living items?

One of the warehouse companies owned by Rio Grande Forwarding in Brownsville, TX, specifically holds hundreds, if not thousands of Nike shoes that are being held before transporting into Mexico. What many people don’t realize is that even though our Nike shoes are tough “hombres”, they are susceptible to damage by extreme heat just as we are.

In warehouses that are not climate controlled, temperatures can reach above 150 degree Fahrenheit which we know what will and can happen to living things, but the extreme heat can also cause pre-disposed wear and tear to Nikes line of popular shoes. How? Let me explain.

Even though high quality materials are used to create the shoes we wear, there are still substances such as glues that are used when bringing the shoe pieces together….namely the sole. One this glue is exposed to such extreme temperatures, it will soften and more often than not, come apart or separate from the bottom of the shoe itself.

You may get “lucky” and the sole will continue to stick to the base of the actual shoe, but you will probably notice that it has probably shifted either forward, back, or side to side creating an uneven fit when you stand up in your new shoes.

Now as for the top half of the shoe, even though most shoes are made with very durable leather, it may be possible for the leather to dry out prematurely and crack within the first days of wearing your new shoes. It’s because of this dilemma that we recommend coating your leather shoes with a high quality leather conditioner. Yes, you read that correctly, leather conditioner on your shoes. It will simply add back the moisture lost by the extreme heat that evaporated what little moisture remained in your shoes at the time.

Looking now at the inner part of your shoes, we have the early departure of the inner sole. Since it is usually lightly glued to the inner base of the shoes, the glue used has a chance of also softening causing your inside soles to slide or move when you first put your feet in. So before getting to excited and just pushing your feet in, check them to make sure that there is very little to no movement on the inner soles of your shoes in order to ensure and good comfortable fit for your very deserving feet.

So not only do you need to think about keeping yourself and your loved ones cool this summer, but look at all the items around you especially those items you unknowingly left outside in the heat.

Nike-Simply the Best

Nike brand and footwear is one of the world’s most noticeable name brands. Known for it’s top quality products and wide variety of selection, it’s no wonder why Nike remains the essence of sportswear, particularly it’s footwear.

Known for it’s innovative style and colors, Nike continues to push the limits of it’s products for the overall consumer. Each year, more and more people switch to Nike as the footwear of choice but not only is it suitable for sporting events, many people have turned to Nike footwear for everyday use because of comfortability and longevity. Many postal employees turn to Nike footwear particularly those who walk extensively throughout the day.

“My feet are more comfortable and I feel less tired at the end of my route with my Nike shoxx” – Jessica Castillo

In general, it is the overall satisfaction of the consumer which drives the use of Nike shoes and apparel as well.

So if you are still in the belief that Nike footwear is only for athletes, you are sadly mistaken. Everyone will tell you that Nike footwear is simply the best.